As a unique economic development tool, the Main Street Four-Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride.
The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.
Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district
Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district.
Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors.
Economic restructuring strengthens your community’s existing economic assets while diversifying its economic base.